︎

              Capa vs War                       


                                                                                                                      Client: Robert Capa Contemporary Photography Center      Role: Art Director     Agency: Innocean Berlin






It’s been 70 years since Capa's camera shot for the last time. Unfortunately, reality hasn't changed much from what he saw through his lenses. In 2023 alone, over 180 armed conflicts were registered, the highest number in five decades.

Facing this reality, the Robert Capa Contemporary Photography Center, a brand that has eyes on the present for emerging talents and relevant topics, had to come up with a response. A message that would stand out against the saturation of hopeless news:

War has been contemporary for too long.













Credits.

Photographer
Robert Capa

Managing Director Capa Center:
Kőrösi Orsolya

Innocean Berlin
Chief Creative Officer
Gabriel Mattar

Executive Creative Director
Ricardo Wolff

Head of Art
Maso Correa Heck

Senior Art Director
Ailton Henriques

Junior Copywriter
Axel Fonteyne

Junior Art Director
Luis García-Purriños👋️




Head of Capacity Management
Paulina Gonzalez

Junior Capacity Manager
Marcelo Godoy

Motion Designer
Carlos Suárez
Sandro Aleksidze

Innocean European Group Director Media
Jürgen Zienicke

HAVAS Media Network European Coordination Director
Maria Casas

HAVAS Consultant
Piergiorgio Muller

PR Agency
Persuasion Communications Ltd
                                                                              CHECK NEXT WORK