Capa vs War
Client: Robert Capa Contemporary Photography Center Role: Art Director Agency: Innocean Berlin
It’s been 70 years since Capa's camera shot for the last time. Unfortunately, reality hasn't changed much from what he saw through his lenses. In 2023 alone, over 180 armed conflicts were registered, the highest number in five decades.
Facing this reality, the Robert Capa Contemporary Photography Center, a brand that has eyes on the present for emerging talents and relevant topics, had to come up with a response. A message that would stand out against the saturation of hopeless news:
War has been contemporary for too long.
Credits.
Photographer
Robert Capa
Managing Director Capa Center:
Kőrösi Orsolya
Innocean Berlin
Chief Creative Officer
Gabriel Mattar
Executive Creative Director
Ricardo Wolff
Head of Art
Maso Correa Heck
Senior Art Director
Ailton Henriques
Junior Copywriter
Axel Fonteyne
Junior Art Director
Luis García-Purriños👋️
Head of Capacity Management
Paulina Gonzalez
Junior Capacity Manager
Marcelo Godoy
Motion Designer
Carlos Suárez
Sandro Aleksidze
Innocean European Group Director Media
Jürgen Zienicke
HAVAS Media Network European Coordination Director
Maria Casas
HAVAS Consultant
Piergiorgio Muller
PR Agency
Persuasion Communications Ltd