Illustrated Summer
Client: Isdin Role: Art Director Student work for: El Sol
Isdin is an spanish sunscreen brand that wanted to reach consumers between ages 18 and 30, maintaining the claim the had been building over the last few years, which was related to summer and “magical moments” Illustrated Summer is a special edition of the packaging, limited to one unit: your most beloved summer memory.
Thanks to three amazing spanish ilustrators this will be possible.
Credits.
Art Director & Copywriter
Luciana Patella
Art Director & Copywriter
Luis García-Purriños