Kia x LEC
Client: Kia/LEC Role: Art Director Agency: Innocean Berlin
Kia is one of the sponsors of LEC (League of Legends EMEA Championship)
Among other short pieces for social media, we created this asset to appear in between games on Twitch and during the on-site games at Riot Arena Berlin. It consists on the combination of Kia pre-existing footage with famous League of Legends elements such as healthbar, emotes or movement clicks. Also with other LEC related concepts such as the chat or the casters.
This is a project I really enjoyed working at, I was able to let some of my nerd knowledge shine and make my 15 year old self super proud.
Credits.
Creative Director
Timo Kanehl
Mid Level Art Director
Eduardo Antonio Muñoz
Junior Art Director
Luis García-Purriños👋️
Motion Designer
Sandro Aleksidze
Senior Copywriter
Nicolas Montanaro
Mid Level Copywriter
Konstantinos Alexandrakis
Junior Copywriter
Axel Fonteyne
Account Executive
Nadia Esi Berchtenbreiter