The Vite

 

Vicio is a spanish delivery-only burger restaurant, well known amongst young people for its daring and viral marketing campaigns. But because of that success, no one talks about their delicious burgers. The brand was  looking for a product-centered campaign, without loosing their bold style nor using paid media.

The Vite is a low budget viral action that presents the following scenario: Vicio burgers are so tasty, not even the ones suposed to deliver them can resist to take a bite, let the chaos begin.


                                                                                                                                                 Client: Vicio (Student work, CdeC 2024)
                                                                                                                                         AD&CW: Luciana Patella, Luis García-Purriños