Loading Sandwiches
Client: Heinz Role: Art Director Student work for: D&AD
Heinz wanted gamers to take a break and have a healthy mid-game snack. We found the sandwich was invented in a similar way in 1762 and the loading screens were the perfect moment to have one. So we created a useful chart to help players assemble the perfect sandwich acording to the game they are playing.
Credits.
Art Director & Copywriter
Luciana Patella
Art Director & Copywriter
Luis García-Purriños