Non Mineral Collection
Client: Coexpan/Emsur (Grupo Lantero) Role: Art Director Agency: Ernest

In this B2B campaign, Coexpan, a international food packaging company, wanted to break into the classic packaging sales world, full of gray flyers and brochures full of text and information.
They wanted us to give a tool to their sales workforce, so they can sell their new resealable packaging, ReKeepEat to the big spanish food companies.
So we created the Non Mineral Collection, a set of high quality prints that resemble science magazines and that lead to a video, solving the statement: “This is not a mineral”



Credits.
Executive Creative Director
Tania Riera
Junior Copywriter
Samuel González
Junior Art Director
Luis García-Purriños👋️
General Director
Abelardo Bethencourt
Brand Supervisor
Noelia Dapena
Video Editor
Rodrigo Valero