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Non Mineral Collection                         


Client: Coexpan/Emsur (Grupo Lantero)    Role: Art Director    Agency: Ernest





In this B2B campaign, Coexpan, a international food packaging company, wanted to break into the classic packaging sales world, full of gray flyers and brochures full of text and information. 

They wanted us to give a tool to their sales workforce, so they can sell their new resealable packaging, ReKeepEat to the big spanish food companies.

So we created the Non Mineral Collection, a set of high quality prints that resemble science magazines and that lead to a video, solving the statement: “This is not a mineral” 










Credits.

Executive Creative Director 
Tania Riera  

Junior Copywriter
Samuel González

Junior Art Director
Luis García-Purriños👋️




General Director 
Abelardo Bethencourt 

Brand Supervisor 
Noelia Dapena 

Video Editor
Rodrigo Valero 
                                                                              CHECK NEXT WORK